A curated set of work in which I shaped strategy, scaled systems, and shipped measurable improvements. Most projects spanned multiple years of iteration with cross-functional teams.
I'm currently rebuilding the public case studies for these projects. In the meantime, I'm happy to walk you through the work, decisions, and outcomes in detail over a short screenshare call.
Built and scaled a unified design system across all Lucen products' surfaces, including tokens, components, and governance, turning a fragmented UI into a shared language for design and engineering.
Designed a unified Account Center for billing, plans, and team management, and integrated it with Chargebee so users could self-serve subscriptions, invoices, and seats without ever leaving the product.
Reimagined how users create, edit, manage, and apply visual themes across Lucen Timeline, transforming a hidden power feature into a clear, reusable system that brand-conscious teams could trust.
Before joining Lucen, I spent ten years as a freelance Product Designer for global clients, alongside in-house roles at BSS-ONE, Enwebo, Thinslices, and PRO Advertise. The work spanned mobile, web, and enterprise products, covering everything from clarifying requirements and ideation to prototyping, handoff, and post-launch refinement.
Works from this period are available on request during a meeting. Most are under NDA and are not publicly published.